Striving for New Marketing Success | CEEG's 2024 New Year Marketing Training Conference Successfully Held

Learn diligently, practice rigorously, and never stop improving. On February 22, the CEEG 2024 Spring Sales Training Conference, held under the theme "Meeting Uncertainty with Certainty — Toward Digital, Toward New Growth", took place successfully at the Lihu Yazhi Hotel in Nanjing, bringing together more than 100 sales elites from the company's sales business units to begin their intensive training.

The training was designed to raise the professional competence and skills of the sales force, keep strengthening the sales team, further build shared momentum and consensus on development, resolutely implement the company's sales strategy, and open up new glory in sales work.

Leaders attending the training included Zong Hongqi, Deputy Secretary of the Group's CPC Committee and Secretary of its Discipline Inspection Committee; Gao Xiang, Assistant to the President; Fang Xiang, Executive Deputy General Manager of CEEG Transformer's Binjiang plant; Zhang Xinrong, Deputy General Manager of CEEG Transformer Co., Ltd.; Lian Junshan, Deputy Secretary of the CPC Committee and Director of the President's Office; Dong Nan, CPC Committee Member and Director of Human Resources; along with heads of functional departments, leaders of the sales business units and business backbones. The training also specially invited Professor Lu Heping, a renowned hands-on marketing expert and chief consultant at 51job. The session was hosted by Dong Nan, CPC Committee Member and Director of Human Resources.

01 Opening Remarks

Zong Hongqi, Deputy Secretary of the Group's CPC Committee and Secretary of its Discipline Inspection Committee, explained the purpose, significance and expectations of the training, noting that training is a key measure for implementing the company's strategy and an essential step in raising the capabilities of the sales force, and that this session would be a refreshingly distinctive one. He urged all sales staff to strengthen their learning, cherish the opportunity, stay closely attuned to the market, and contribute to the company's development.

Lian Junshan, Deputy Secretary of the CPC Committee and Director of the President's Office, set out six requirements for the trainees, drawing on the company's sales strategy and President Lu's remarks at the Spring Sales Conference: unite in thinking — only with one heart can the whole force be invincible; stand firm in will — with firm resolve, even mountains can be moved and history will record the achievement; keep territories clear — never fickle or overreaching; dig deep into your industry — never envying others' catch or fighting battles on paper; keep responsibility in mind — amid all matters, the order comes first; act with effective measures — executing the company's strategy to the letter.

02 In the Classroom

Built around consultative selling techniques, the training used formats such as case analysis, scenario simulation, brainstorming and group discussion, with a tightly interlocking curriculum packed with substantive content.

Drawing on his hands-on experience and marketing theory, Professor Lu analyzed in depth the various problems encountered in consultative selling and how to handle them, lacing the sessions with lively interaction. The "trainees" lived up to the spirit of "learning from whoever knows, asking diligently", listening intently, taking careful notes and joining discussions with full engagement. Packed with practical knowledge, the course brought a qualitative leap in the trainees' professional skills and strategic thinking, giving the sales elites real gains and greater confidence in their 2024 sales work.

03 Awards Ceremony

After a full day of intensive learning, the trainees reached their "harvest" moment. Zhang Xinrong, Deputy General Manager of CEEG Transformer Co., Ltd., presented a certificate of honor and prizes to the first-place group, and the attending leaders presented completion certificates to all trainees.

After the ceremony, Director Zhang first congratulated all the award-winning trainees. He said the company organized the training to raise the overall level of its sales service, that it had achieved complete success, genuinely strengthening the team's cohesion and fighting spirit and laying a solid foundation for this year's targets. He called on the trainees to follow the spirit of President Lu's Spring Sales Conference — the "eight certainties", the "five beliefs" and the "three key tools" — and forge new glory in sales work!

04 Leadership Messages

To close the conference, Group leaders delivered empowering remarks.

Fang Xiang, Executive Deputy General Manager of CEEG Transformer's Binjiang plant, thanked the instructor, noting that in today's fierce market competition, salespeople must keep learning and growing, broaden their knowledge, and raise their competence and capabilities to achieve steady growth in sales performance. Director Fang also recreated real cases from his own more than 30 years in sales, giving the trainees vivid glimpses of marketing in action from which everyone benefited greatly.

Gao Xiang, Assistant to the President, said each sales team should organize its work around the company's sales targets for the new year, seizing opportunities and giving their all in the present; daring to invest in themselves and achieve their potential; learning through practice and practicing through learning, to serve customers at home and abroad with ever greater precision and efficiency.

Zong Hongqi, Deputy Secretary of the CPC Committee and Secretary of the Discipline Inspection Committee, gave the concluding remarks, offering five impressions of the course: a sharp theme, solid content, rigorous logic, lively interaction and broadened thinking. Combining theory with practice and cases with analysis, he encouraged the trainees to apply what they learn — practicing the theory and understanding the theory through practice — to achieve a leap in marketing capability and competence. Finally, Secretary Zong again thanked Professor Lu for his careful preparation and generous teaching.

The clearer the understanding, the firmer the action. Regular professional skills training is one of the key measures by which CEEG develops professional talent, and an effective way to empower the team to turn knowledge into strength in front-line sales practice. In 2024, CEEG's sales elites will pool their wisdom and efforts, with a hundredfold passion and a thousandfold diligence, working as one to achieve the full-year sales targets and drive new progress and new breakthroughs for the company.